Historical announcement published in January 2014 about the Port of Tampa’s new Port Tampa Bay branding. Leadership titles, economic estimates, facility descriptions, and statistics reflect the original announcement and have not been updated. Cargo and cruise passenger figures below refer to fiscal year 2011.

Port Tampa Bay Introduces Its New Brand

The Port of Tampa has a new name and logo to reflect the Tampa Port Authority’s renewed spirit, expansion, investments and new momentum in its marketing efforts, both regionally and globally. The new logo and brand approach were launched at the annual State of the Port event, attended by a standing-room-only crowd of more than 300 port stakeholders and elected officials at Cruise Terminal 2 in Tampa.

Port Activity and Facilities Described in the Announcement

The original announcement described the Port of Tampa as Florida’s largest and most diverse seaport, with:

• 34 million tons of cargo handled during fiscal year 2011
• 875,611 cruise passengers during fiscal year 2011
• An estimated $15 billion economic impact and 100,000 jobs on the Tampa Bay economy
• A new container terminal with three gantry cranes and room for expansion
• CSX rail service
• More than one million square feet of warehouse and cold storage space
• The largest ship repair facility in the Southeast U.S.

The development of the new container terminal, along with ample room for expansion, positioned the deepwater port as a gateway for the growing markets of Florida and the Southeast U.S.

Infrastructure Investment and Regional Growth

Port Tampa Bay has laid the groundwork for future growth and continues to invest in its port infrastructure and capacity for all cargo types. With its new leadership, the port is employing a set of strategic initiatives designed to manage and leverage the maritime assets of the port for the benefit of the community as a whole, and to bring economic vitality to the region and state.

The announcement described the port as the largest economic engine in Tampa Bay, the energy products gateway for the region, and the largest tonnage port in Florida.

“There’s a whole new customer-centric focus and energy to what we’re doing here. We’re making the investments and structural moves to provide more capacity and value for our customers—and now we’re telling everyone about it. Our new logo and brand messages reflect regionalism and diversity in our lines of business and reflect who we are as a truly world class port,” Paul Anderson, port president and CEO, said.